Sends strengthens industry connections at PAY360 2026

Sends successfully exhibited and sponsored PAY360 2026, one of Europe’s leading payments and fintech events, held at ExCeL London on 25–26 March.

Bringing together over 6,000 professionals, 200+ speakers and more than 150 exhibitors, PAY360 2026 provided a platform for fintech leaders, banks, regulators and innovators to explore the latest developments in digital payments, artificial intelligence and embedded finance.

Sends CEO joins industry leaders on AI and embedded finance

As part of the conference agenda, Sends CEO Alona Shevtsova participated in two high-profile panel discussions focused on:

• The role of artificial intelligence in fintech innovation
• The evolution of embedded finance as a scalable business model

The sessions explored how emerging technologies are transforming customer experience, improving operational efficiency and expanding access to financial services across global markets.

“PAY360 continues to be an important platform for meaningful industry exchange. The quality of the conversations this year was exceptional. We are at a genuine inflection point — AI and embedded finance are not future trends. They are happening now, and the businesses that will lead are the ones that are building with purpose and with trust at the centre,” said Alona Shevtsova.

Driving partnerships and fintech collaboration

Across the two-day event, the Sends team engaged with a diverse audience, including fintech companies, financial institutions, regulators and strategic partners.

At the Sends exhibition stand, discussions focused on:

• Cross-border payment solutions
• Compliance and regulatory frameworks
• Strategic partnerships and integrations
• Marketing and growth opportunities

The event generated strong engagement, with numerous new connections established and multiple partnership opportunities identified, reinforcing Sends’ role as a trusted fintech partner.

Strengthening Sends’ position in the payments ecosystem

PAY360 2026 highlighted key trends shaping the future of payments in the UK and globally, including the growing importance of regulatory alignment, scalable infrastructure and collaborative innovation.

Sends’ participation reflects its continued commitment to:

• Advancing digital payment solutions
• Supporting businesses with compliant financial infrastructure
• Expanding its network across the fintech ecosystem

With increasing interest from UK and international stakeholders, Sends continues to explore new opportunities to deliver flexible, secure and forward-looking financial services.