Valeur Déclaration de mission
At SENDS, our values drive our mission to redefine financial services for the digital age. We are committed to providing our customers with a seamless and empowering experience that puts their financial well-being at the forefront. Our core values shape our culture and guide our actions:1. Integrity and Ethics: We uphold the highest ethical standards, ensuring transparency, trust, and security in all our interactions. We prioritise the protection of customer data and maintain strict adherence to regulatory compliance. We don’t provide services to organisations that use excessive power to systemically promote public behaviour that is harmful to individuals, groups or to the whole of society in order to maximise their own profits.2. Collaboration: We foster a collaborative ecosystem, working closely with financial institutions, technology partners, and industry stakeholders to drive collective innovation, share knowledge, and create synergies that shape the future of finance.3.Security and Privacy: We prioritise the security and privacy of our customers' information and assets. We implement robust security measures and adhere to stringent data protection practices, ensuring that our customers' trust and confidentiality are safeguarded at all times.4. Simplicity: We believe in making personal finance simple and accessible for everyone. Through our user-friendly platform and intuitive tools, we strive to demystify financial complexities, enabling our users to navigate their financial journeys with ease and confidence.5. Financial Wellness: We are dedicated to promoting financial well-being. Our mission is to help individuals achieve their financial goals and build a secure future. We provide personalised insights, guidance, and resources that empower our users to make informed decisions and improve their overall financial health.6. Community: We believe in the power of community and collaboration. We foster a sense of belonging and engagement among our users, creating a supportive environment where they can learn, share, and grow together. We actively listen to our users' feedback and insights, incorporating their input to shape the future of our platform.7. Empowerment: We are passionate about empowering individuals to take control of their finances. We provide them with the knowledge, resources, and tools necessary to make informed financial decisions. We believe that financial empowerment leads to greater independence, freedom, and overall well-being.8. Innovation: We embrace technological advancements to deliver innovative financial solutions. By harnessing the power of cutting-edge technology, we continuously seek to enhance our products and services, providing our customers with forward-thinking tools that cater to their evolving needs.9. Trust and Transparency: We prioritise trust and transparency in our interactions with customers. We are committed to providing clear and honest information about our products, fees, and policies. Our customers can trust that their data and privacy are protected, and we are accountable for our actions.10. Customer-Centricity: Our customers are at the centre of everything we do. We listen to their needs, gather feedback, and continuously improve our offerings to ensure an exceptional customer experience. We are dedicated to building strong, lasting relationships with our customers based on trust, reliability, and personalised support.11. Financial Inclusion: We strive to promote financial inclusion and bridge the gap between traditional banking services and underserved communities. Our aim is to provide accessible financial solutions to individuals who have been overlooked by traditional institutions, empowering them to participate fully in the digital economy.12. Social Impact: We are committed to making a positive social impact beyond financial services. We actively engage in initiatives that contribute to the well-being of our communities and the environment. We believe in using our resources and influence to create a sustainable and equitable future for all.
By embodying these values, we are dedicated to being a trusted partner in and a catalyst for positive change in the financial technology landscape our customers' financial journeys, delivering sustainable value to our customers, shareholders, and society as a whole.
War In Ukraine
With the ongoing war in Ukraine, following the Russian invasion, our mission is to stand in solidarity with Ukraine. We advocate for Ukraine's sovereignty, territorial integrity, and the right of its people to determine their own future. Thus, SENDS does not accept Russian or Belorussian, individual clients, corporate clients, directors, shareholders, UBOs and partners.Our Commitments
1. Customer Treatment
We commit to:
● Treating our customers fairly● Ensuring the voice of our customer base is heard● Communicating with our customers in plain language that they can understand● Being transparent about fees and charges and keeping them at reasonable levels● Involving our customers in designing and improving our products and services to best meet their needs● Supporting staff who work with vulnerable customers● Taking account of the needs of vulnerable customers and paying attention to possible indicators of vulnerability particularly with regard to collections.2. Technology
We recognise that digital technologies including artificial intelligence, the internet of things and blockchain, as well as technologies yet to be invented, have the potential to be a force for good, reducing inequalities, saving resources, eradicating disease and promoting economic and educational advancement. But we also recognise they can have harmful impacts. We therefore commit to do what we can to:
● Ensure the benefits of our technology are able to be shared equitably across all parts of society● Promote and maintain human rights in the production and implementation of our technology● Help our workforce develop the skills they need to adapt to new technology and the future of work● Help protect our people’s health and wellbeing as they use our technology● Maintain best-in-class processes to protect client and personal data, as well as commercially sensitive data of other businesses we engage with● Ensure we do not build bias, prejudice or discrimination into our algorithms or any part of our technological processes● Be alert to the social, economic and environmental impacts of our technology.3. Work Culture
We commit to:
● Treating all employees with fairness and respect, valuing their diverse backgrounds, perspectives, and contributions● Equal opportunities and ensure that merit and performance are the basis for decision-making processes● Cultivate an inclusive environment that embraces diversity and fosters a sense of belonging for all employees● An open and collaborative culture that values different viewpoints and experiences, fostering innovation and creativity● Create a supportive environment where employees feel comfortable seeking help and support when needed● Prohibit any form of discrimination based on race, gender, age, sexual orientation, disability, religion, or any other protected characteristic● Continually improving our workplace culture and practices● Paying our employees a wage that meets the costs of living, not just the government minimum.4. Partners
We are committed to developing business relationships with high quality suppliers and partners who themselves are committed to operating under ethical and environmental standards equivalent to our own - including in the fair treatment of customers, employees and other stakeholders.
5. Environment
We are committed to the pursuit of ecological sustainability and to combating climate change. We’re a branchless, digital and largely paperless bank – one that’s built in the cloud, with debit cards made from recycled plastic. Protecting the natural environment is a priority for us, which is why we practice energy and resource efficiency, recycle materials and use sustainable waste management.